Meet our trusted experts
CowSmart is led by veterinarians and supported by data science. We bring a fresh, practical approach that makes herd data clear and actionable, enhancing farm performance.
Line Ferriman
Veterinarian and Manager for Cowsmart
Line is a veterinarian, dairy farm owner, and manager at CowSmart, combining experience in clinical practice, farm management, and industry leadership. She contributes to the International Dairy Federation’s Standing Committee on Animal Health and Welfare and is a registered VetSalus consultant, part of a global network of veterinarians working together to promote sustainable and evidence-based dairy farming.
At CowSmart, Line leads the development of practical, technology-agnostic tools that turn animal monitoring data into clear, science-based insights. The aim is to support vets in helping farmers make confident, timely decisions that take into account the whole farm system—balancing productivity, efficiency, animal welfare, and sustainability.
Line values the chance to enable skilled vets, farmers, and wider advisory groups to work together, believing the best results come through collaboration—creating healthier cows, stronger businesses, and a future-focused dairy industry.
Elena Knupfer
Veterinarian for Cowsmart
Elena is a dairy veterinarian with over a decade of experience working with pasture-based herds across New Zealand, primarily in Southland, where she has developed strong skills in clinical practice, veterinary research, and on-farm problem-solving.
She has a special interest in data analysis and preventative medicine, turning animal-monitoring information into practical insights that help vets and farmers make timely, data-driven decisions.
Passionate about enhancing herd health with a client-focused approach, Elena enjoys collaborating with veterinarians and farmers, learning and improving together.
She joined CowSmart in February 2025, bringing enthusiasm for technology that supports cow health and farm efficiency.
Emma Sharpin
Territory Manager for Cowsmart
Having been raised and worked on dairy farms, Emma has a deep understanding of the day-to-day challenges farmers face. Her extensive experience in agriculture-focused roles enables her to collaborate effectively with vets and farmers, helping them make informed decisions that drive long-term success.
"At CowSmart, I take pride in building strong relationships with clients to help them reach their goals. I am passionate about advancing the dairy industry through innovation and supporting farmers to thrive in an increasingly data-driven world".
Kelsey Burborough
Data Engineer and Analyst for CowSmart
Kelsey integrates data from multiple farm management systems to create the multifaceted database that underpins CowSmart’s reporting. Her expertise in managing large and complex datasets stems from her postgraduate studies in dairy genetics, where she also developed a deep appreciation for New Zealand’s dairy cows and the industry as a whole. Kelsey is proud to contribute to an industry that values efficiency and is driven by science.
Analysing farm needs
CowSmart is supported by data experts who turn cow data into valuable farming insights, ensuring herd welfare and performance.
CowSmart helps dairy farmers take control of their animal monitoring data, transforming it into actionable veterinary insights to improve animal health outcomes and farm profitability.
